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Inside the Next-Gen Mustang Mach-E: A 360º Look at Ford’s Electric Evolution

Interview with Garrett Carr, Global Product & Consumer Marketing


When it comes to electric vehicles, few brands have captured public imagination the way Ford has. And at Electrify Expo 2025 in Los Angeles, Ford didn’t just show up—they made a statement.


From the moment we stepped into the Cars & Coffee media preview, to our interview with Garrett Carr, Ford’s Global Marketing Executive, it was clear that the Mustang Mach-E is evolving into something truly special. With over 25 years of experience in product and consumer marketing, Garrett gave us the inside scoop on Ford’s latest moves, their vision for the Mach-E lineup, and how they plan to stay ahead in the EV race.


We captured this experience in two video formats:


And if you missed the event, you can still explore the full Ford booth with our interactive virtual tour:


The Mach-E Legacy, Reinvented

Let’s be honest: when the Mustang Mach-E first debuted, it split the fan base. A Mustang without a V8? An SUV with the Mustang badge? Bold choices. But five years later, Ford has proven it wasn’t just a branding stunt.


What we saw at Electrify Expo 2025 is a vehicle that has grown into its own identity. The 2026 Mustang Mach-E Rally Edition, newly revealed, brings a more adventurous, off-road-ready vibe to the EV lineup. Rugged styling, updated performance specs, and exclusive paint options hint at how Ford is expanding the Mach-E persona.


Garrett told us this model is designed not just for commuters, but for those looking to live a little wilder.


What’s New for 2026: Paint, Performance & Purpose

The Rally Edition isn’t just about slapping a spoiler on a standard Mach-E. It features:

  • New terrain-tuned suspension

  • Skid plates and underbody protection

  • Reworked front fascia and grille styling

  • Striking new colorways, exclusive to this model


Garrett walked us through the new paint finishes, including a matte desert tone that looked especially sharp under the California sun. It’s not just for aesthetics. Ford is leaning into identity and lifestyle branding—something Garrett emphasized when discussing customer demographics and the Mach-E’s growth into different niches.


Built for Today — and Tomorrow

During our chat, we dove deep into Ford’s approach to long-term support, a critical concern in today’s fast-evolving EV landscape.


Ford is making bold moves by adopting the Tesla NACS (North American Charging Standard) for future compatibility. Garrett emphasized that future-proofing was a top priority, and not just for hardware. Over-the-air software updates and feature upgrades will continue to enhance existing Mach-E models.


Ford isn’t chasing trends—they’re building a platform with endurance. Whether it's integrating improved range, faster charging, or enhanced driver-assist features, the Mach-E is positioned to stay relevant for years to come.


Driving Dynamics: It’s Still a Mustang

Garrett didn’t shy away from the fact that performance still matters—and the Mach-E Rally Edition delivers.


With AWD and a tuned suspension, it handles like something that deserves the Mustang badge. You’re not just getting electric range, you’re getting excitement, and that was a point of pride throughout our conversation.


It was clear from Ford’s Thrill Zone demo track that this isn’t just a compliance car or a fuel-saver. It’s a driver’s EV.


Who the Mach-E Is Really For

The Mach-E now comes in several configurations—from base trims aimed at urban drivers, to performance-focused GT editions, and now this new Rally model for those seeking capability and flair.


What stood out during our conversation with Garrett is how Ford listens to customer feedback. Families, adventure seekers, and tech enthusiasts all have a place in the Mach-E lineup. This vehicle isn’t trying to be everything to everyone, but it is trying to give everyone something meaningful.


A Brand That Shows Up

Beyond the product, one of the biggest takeaways from Electrify Expo 2025 was Ford’s presence. Their booth wasn’t just big—it was alive. Product experts were accessible, passionate, and informed. The displays were engaging and informative, and the lineup felt purposeful.


You don’t always see a legacy automaker moving with this much agility. Garrett made it clear that Ford’s EV team isn’t just a division—it’s a mission.


Final Thoughts + Watch the Interviews

At the end of the day, what impressed us most wasn’t just the vehicle specs. It was the intentionality behind everything Ford brought to Electrify Expo.


They didn’t just show up to tick a box. They showed up to connect.


The Mustang Mach-E Rally Edition is fun, functional, and future-forward. And when you talk to someone like Garrett Carr, you realize Ford isn’t just trying to keep up—they’re setting the pace.


Experience it for Yourself

📹 Watch the 360º Interview with Garrett Carr: https://youtu.be/D1g6YlC5GYM

📹 Watch the Edited Interview Format: https://youtu.be/6ZFeYgNxazY


Captured by Services by Dale Rolph

Sponsored by Renewable Innovations LLC

 
 
 

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