I Went Slightly Mad, But I’m Still Your Best Shot at the Truth
- Dale Rolph
- 6 days ago
- 5 min read
(A Solar Confession from Dale, the Guy Who’s Been Burned But Still Builds)
Let me make this simple:
If you’re here looking for the guy with the biggest sales numbers, the cleanest polo shirt, or the one who never pissed anyone off — you’re in the wrong place.
This isn’t a corporate About page.
This is a confession.
And a warning.
And maybe — if you’ll hear me out — the most honest advice you’ll ever read about going solar.
🌪️ Ten Years Inside the Beast
I’ve been in the solar industry for over a decade. I’ve seen it grow from a niche solution for early adopters to a full-blown consumer gold rush. I’ve watched solar evolve — not just in technology, but in the way it’s sold, financed, installed, and most tragically… abused.
And along the way?
I got screwed.
Out of money.
Out of recognition.
And out of the YouTube channel I built from the ground up, with years of content, storytelling, education — gone to a company and man I never should’ve trusted.
But that’s not why I care.
It’s part of it. But it’s not the core.
🔧 I Care Because I Know the Damage
I’ve walked homeowners through quotes from “solar experts” that were $20,000 too high.
I’ve personally fixed installs where the battery was never even connected.
I’ve opened panels wired so wrong it was a miracle the house hadn’t burned down.
I’ve taken calls from people sobbing because their “25-year warranty” was now void and the company had vanished.
I don’t just sell systems.
I’ve carried the emotional weight of solar gone wrong.
And that leaves a scar.
You either turn into part of the machine…
Or you fight back.
⚔️ I Chose to Fight Back
I could’ve shut it all down after I lost the channel. After I got ghosted by clients, backstabbed by supposed partners, and burned out by promises that never came true.
But instead — I rebuilt.
With experience, with honesty, and with tools I wish I had when I first started.
I started creating again. Smarter.
I stopped trying to convince people — and started showing them.
I took every scar and turned it into strategy.
That’s where Ai Dale was born.That’s where the AI Estimating Tool came from.That’s how we built a system that anyone could use to bypass the noise and get truth.
🧠 Why the AI Tool Exists (and Why It Matters)
Let me break this down clearly:
Most homeowners don’t want to become solar experts.
They just want to know:
“How much does it cost?”
“Will I actually save money?”
“Who do I trust?”
“Will this company be around if something breaks?”
But here’s what most of them get instead:
“$0 down — just sign right here.”
“Let me check with my manager.”
“We can offer you a deal today only!”
And then? Silence.
That’s why I built the AI tool.
To replace the salesman.
To empower the homeowner.
To give you answers, not pressure.
It's not just a calculator. It’s a filter — a b.s. filter. A way to cut through gimmicks, inflated proposals, and energy lies.
🏭 Why I Trust Qcells (and Why You Should Too)
There are plenty of solar panel brands out there.But Qcells is different. And I say that as someone who’s worked with almost all of them.
Here’s what makes Qcells the real deal:
Fully vertically integrated — they make the panels, inverters, batteries, software, and even financing
Manufactured in the U.S. — in Dalton, Georgia, not overseas
Backed by Hanwha — a $60B global energy and tech conglomerate
Used by Tesla — yes, Tesla sources panels from Qcells
Offered through Axia — a direct-to-consumer program that eliminates the middleman markup
When you use my AI tool, it connects you to Axia by Qcells — the most complete, bankable, and transparent solar solution in the U.S. right now.
One company.
One warranty.
No Frankenstein systems with seven logos and zero accountability.
🔌 Why Most Local Contractors Will Fail
Now this part is gonna sting. But it needs to be said.
Most solar contractors you’re meeting today…
won’t exist in 2 years.
Here’s why:
The federal solar tax credit is ending in 2025 for homeowners
Their entire business model is built on that 30% incentive
They’re not profitable without subsidies
They’re disorganized, under qualified, and in over their heads
When the tax credit disappears? They disappear too.
That means your warranty? Gone.
Your service requests? Ghosted.
Your monitoring app stops working? You’re on your own.
🧰 What Makes Me Different
I’m not an installer.I don’t push panels.And I definitely don’t knock on your door uninvited.
I’m a consultant, a tech builder, and a solar survivor.
I created a tool to give homeowners instant clarity.
I built partnerships that cut the fluff and bring real value.
I don’t care what equipment you want — I’ll tell you if it’s good, and I’ll show you how to install it right.
And if you still want help?
I’ll hop on a call.
I’ll review your bill.
I’ll debug your system.
And I’ll tell you the truth — even if it costs me the sale.
🧠 Why Honesty Still Wins
I know some people won’t believe me.
That’s fine.
You might be jaded.
You might think all solar companies are the same.
You might have had a bad experience already.
But that’s exactly why I’m still here.
Because the truth — while not always pretty — still matters.
And even if no one reads this post, it matters that I said it.
It matters that someone in this industry stood up and said:
“We can do better.”
Because we can.
And I won’t stop until we do.
💥 What You Should Do Next
If you’ve made it this far, thank you.If you’re ready to explore solar without the crap?
Step 1:
Use my AI Estimating Tool — it’s free, fast, and honest.
Step 2:
If you like what you see, let’s talk. Book a consultation.
Step 3:
Walk away if it doesn’t feel right. No pressure. I’ll still be here if you come back.
🧢 Final Thought: Why I’m Still Here
I’m here because:
I’ve seen the broken side of the industry
I’ve lived the betrayal of losing what I built
I’ve had to eat the cost of other people’s mistakes
And I’ve met too many homeowners who were left holding the bag
I might be slightly mad.
But I’m also probably the most honest chance you’ve got at doing this the right way.
So if that resonates?
Let’s build something better — together.
Sincerely,
— Dale
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